Welcome to River Park Square (“the shopping center,” "we," "us," or "our"). Protecting your privacy is our priority. This Privacy Policy explains how we collect, use, and share your personal information when you interact with our website at riverparksquare.com and any associated digital services (collectively, the "Services"). By using our Services, you agree to the terms outlined in this policy.

We gather various types of information in connection with the Services, including:

1. Information You Provide Directly: We collect information that you voluntarily provide, such as when you sign up for newsletters, request support, or engage with promotions. This may include:

   - Contact information (e.g., name, email address, phone number)

   - Feedback or inquiries submitted through our Services

2. Information Collected Automatically: Certain data is automatically gathered as you use our Services:

   - Device and Usage Data: This includes information like your IP address, browser type, operating system, referring URLs, and actions on our website (e.g., pages viewed and links clicked).

   - Cookies and Tracking Technologies: We may utilize cookies, pixels, and similar technologies to understand your browsing preferences and engagement with our Services.

3. Information from Other Sources: We may receive information about you from third parties to support advertising and analytics, where permissible.

We use the information collected to:

- Operate, improve, and personalize our Services and communications with you.

- Send relevant transactional and promotional communications based on your interests and preferences.

- Monitor and analyze trends, engagement, and overall demographics.

- Support digital advertising efforts and improve the effectiveness of our Services.

We may share your information in the following situations:

- With Service Providers: Third-party providers who assist with business operations, including marketing, analytics, payment processing, and customer support.

- With Affiliates and Strategic Partners: With affiliates or joint venture partners to support business operations.

- To Meet Legal Obligations: If required by law, legal process, or to protect rights and safety.

- With Your Consent: With your consent or at your direction, we may share information for other purposes.

To better understand and serve our users, we partner with digital advertising and analytics providers (e.g., Google Analytics) to gather insights on user engagement and serve relevant advertisements. These partners may use cookies and other tracking technologies to collect data on your browsing behavior.

We retain personal information for as long as it is needed to fulfill the purposes for which it was collected, or as required by law. Data that is no longer necessary is securely deleted or anonymized to maintain user privacy.

- Access and Correction: You may request access to or corrections of your contact information by emailing us at info@riverparksquare.com.

- Opt-Out of Marketing Communications: You can unsubscribe from marketing emails by clicking the “unsubscribe” link in any promotional message or by reaching out to us at the email provided. To opt-out of SMS/text messaging, reply STOP within the messaging platform.

- Cookie Management: You may modify your browser settings to block or delete cookies. Please note that disabling cookies may affect certain functionalities of the Services.

- To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

We use reasonable security measures to safeguard your personal information. However, no online system is entirely secure, and we cannot guarantee absolute security.

If you access our Services from outside the United States, your information may be transferred and stored in the U.S. By using our Services, you consent to this transfer.

This Privacy Policy may be updated periodically to reflect changes in our practices or for legal, regulatory, or operational reasons. The updated policy will be posted on our website with the effective date indicated. We encourage you to review it regularly.

For questions regarding this Privacy Policy or our data practices, please contact us at info@riverparksquare.com.